Lowering The Legal Drinking Age - 1933 Words

Lowering of the Legal Drinking Age Research Paper Adults under 21 are able to vote, sign contracts, serve on juries, and enlist in the military, but are told that they are not mature enough to have a beer?, said Ruth C. Engs, a professor of Applied Health Sciences at Indiana University (Engs). No matter what is done, teenagers and young adults all over America are going to drink if they want to. The question is, why can t they start legally drinking when they enter adulthood? An alternative to simply lowering the minimum legal drinking age could be thought of, such as, having a learner s permit for responsible drinking for people between the ages of 18-21. In other cultures where the minimum legal drinking age is lower, there is not as large of a problem with drinking. Lowering the minimum legal drinking age would stop criminalizing a large amount of people for the minor crime of underage drinking, which on your record makes it hard for young people to apply for jobs or apply to coll eges. Underage Drinking in America Realistically, teenagers are going to drink no matter what. The minimum drinking age debate in America seems to primarily revolve around one issue: drunk driving. The increased minimum drinking age does not solve the problem of drunk driving in any real way, it just shifts drunk driving deaths into a slightly older age group. Additionally, because teenagers are afraid of getting caught drinking, many end up drinking large amounts of alcohol in shortShow MoreRelatedLowering The Legal Drinking Age903 Words   |  4 Pageshelp myself get a better understanding about how others feel about lowering the legal drinking age in the United States and to better understand what role alcohol plays in people’s lives. The first question I asked for in my survey, was what the participant’s age was. I used this question to see if there was a difference on how different generations felt towards lowering the legal drinking age. I was expecting more people ove r the age of 25 to take the quiz because I didn’t know if younger adults wouldRead MoreLowering The Legal Drinking Age857 Words   |  4 PagesAs we know, the United States has the highest drinking age in the world. By 1988 the entire U.S had adopted the Federal Uniform Drinking Age Act, which set the drinking age to twenty-one. However, in 1920 the United States banned the sale, production, importation, and transportation of alcohol. This era known as the Prohibition sparked the popularity of hidden underground bars and events. The Prohibition Era is a prime example of how people did anything to intake alcohol and eventually this ledRead MoreLowering The Legal Drinking Age1387 Words   |  6 PagesThe concerns about safety involving alcohol, including alcohol-related fatalities, â€Å"binge drinking†, and long-term health effects, will not be compromised by lowering the legal drinking age to nineteen in the United States. Activists who wish to raise the legal mi nimum age frequently discuss the ways that driving while intoxicated endangers countless lives every day in the United States, and is an increasing problem in model Europe as well. However, drunk driving increases will secrecy, not withRead MoreLowering The Drinking Legal Age872 Words   |  4 Pageshas its limit age that allows people to drink Alcoholic beverage. In the United States of America, most people are able to drink and purchase alcohol at the legal age of twenty-one. Unlike the United States, most countries around the world allow their citizen to drink alcohol under the age of 21. Many American wants the U.S. government to minimize the drinking legal (MLDA) from 21 to 18 so they will be similar to other countries around the world that allowed people to drink at the age of 18. DavidRead MoreLowering The Minimum Legal Drinking Age Essay1521 Words   |  7 PagesBeer For Everyone! The debate of lowering the minimum legal drinking age (MLDA) has been going on for decades in the United States. Those opposed, argue that the current MLDA is not efficient and counterproductive (Engs 1). One study indicated that thousands of lives under the age of twenty-one are lost each year to alcohol (McCardell 1). Underage drinking is an issue that persists, despite evidence suggesting that the minimum legal drinking age of twenty-one has lowered alcohol usage among individualRead MoreAlcohol: Lowering the Legal Drinking Age1900 Words   |  8 PagesAlcohol: Lowering the Legal Drinking Age Karita Lockwood Professor O’Quinn COM 323 October 29, 2012 Introduction Alcohol is a drink that is made from corn, barley or a beverage containing ethyl. There is currently an ongoing debate as to if the legal age limit for alcohol consumption should be lowered. Despite the dangers, everyday in the United States more than 13,000 children and teens consume alcohol. The age range between eleven and eighteen is the most influential period when youthsRead MoreLowering Legal Drinking Age Essay1417 Words   |  6 PagesLowering the Drinking Age Half the United States population starts drinking at the age of 14.When you are 18 you have privileges like joining the army. (Mitch Adams Lowering the drinking age page 1) You can go to war and die for your country but you still can not enjoy an ice cold beer. (Mitch Adams Lowering the drinking age page 1) How is being 21 different from being 18? How does three more years of not drinking make you mature enough to drink? The longer you drink the more you start toRead MoreEssay on Lowering the Legal Drinking Age2090 Words   |  9 PagesHere in the United States, there is a law that prohibits youth 21 years of age and younger not to drink any alcohol beverages. However, in this country, anyone who turns 18 can sign up and be in the armed forces to protect the country. In the year 2001, war broke out between the Middle East and the United States and thousands of men and women were deployed to the Middle East to deal with the problem. While they were over there, the soldiers wou ld witness many things that civilians could neverRead More Lowering the Legal Minimum Drinking Age Essay1622 Words   |  7 Pagesunderage drinking has become a major problem, especially on college campuses. But, underage drinking is not purely the root of all accidents related to alcohol. The real problem lies within the unsafe underage drinking habits amongst youth. There are ways that these alcohol-related accidents can be avoided. Several organizations have been created that are targeting a change in the legal drinking age laws. One key way to lower the risk of unsafe drinking is to lower the minimum legal drinking age fromRead MoreFavors for and Against Lowering the Legal Drinking Age771 Words   |  4 PagesFactors In Favor of and Against Khimley Young Critical Thinking and Problem Solving/ Hum 200 AOS Instructor Dr. Steven Mathews October 24, 2012 Lowering the Legal Drinking Age to 18: Yea or Nay Argument in Favor of Lowering the Legal Drinking Age The age of 18 is a transitional point in life. An 18-year=old can vote, marry, enlist in the military and buy cigarettes. To some it’s absurd that an 18-year-old can vote politicians into office and fight wars for the country but cannot

Othello, By William Shakespeare - 1115 Words

Shakespeare s complex play Othello holds numerous pressing issues within its intricate layers that seem to leap out to modern society. One such issue seen by many is the representation of women. Women within the play can be characterized as submissive possessions and temptresses. This ideology, though commonplace in this time period, appears controversial to the modern eye as we deconstruct the characters of this play. This dominate patriarchal society present within the setting merely conditions this belief further as it is prevalent within the characters dialogue. As Act 1 comes to a closure, the Duke after hearing both Brabantio’s protests and Othello’s justifications, proceeds in allowing Desdemona to accompany Othello to the city of Cyprus. Following this declaration Othello informs the Duke that he places Desdemona in Iago possession, ironic as he states he is a man of ‘honesty and trust’, for the journey to Cyprus, quote ‘To his conveyance I assign my wife’ (I.3.283). Desdemona, as Othello s wife, is dealt with as his ownership as his words suggest she is a product to be monitored and transported. Othello should not be singled out in this scene as after wishing his goodbyes the first Senator states, ‘use Desdemona well’ (I.3.288). With my grasp of understanding of Shakespearian English, this use of language seems to purely imply to ‘look after’ Desdemona though others throughout my research view this scene as â€Å"supporting the Venetian expectation ofShow MoreRelat edOthello, By William Shakespeare957 Words   |  4 Pagesinnocent person kills himself while not knowing the truth. The best example of that would be the play Othello by the great William Shakespeare. As little as a handkerchief could make a difference if it is a symbol for something. In the play Othello by Shakespeare, handkerchief is first introduced by Othello to his beautiful mistress, Desdemona, as a sign of their love. At the end of the play what gets Othello to take extreme measures by the location of the handkerchief. As the symbol of the handkerchiefRead MoreOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreOthello, By William Shakespeare1218 Words   |  5 PagesIn a historical time period where emphasis was shifting from religion to race and ethnicity, key indicators of differences that perpetuated into racial prejudice and racial ideologies are evident in Othello by William Shakespeare. Although racism was not fully formed at this moment in history, Othello can be interpreted as a representation and an exploration of this shift in ideology. In the past, before this change to ward racial differences, religion was the major segretory factor in signifyingRead MoreOthello, By William Shakespeare894 Words   |  4 Pagesthose that which occurred in Othello written by William Shakespeare. Throughout the play Othello, we see the struggles of a marriage that is not accepted by their society. Othello is a extremely cherished black general living in a primarily white community. The play begins with Othello secretly becoming married to a white woman named Desdemona. This reasons others who are white to become angry and excuse to dislike this black man further more than they already do. Othello is a downward spiral from loveRead MoreOthello by William Shakespeare790 Words   |  3 PagesThroughout Othello by William Shakespeare, Othello makes numerous poor decisions due to his jealousy. Hitting Desdemona, trusting Iago, and killing Desdemona are among a few of the poor decisions that he makes. The word jealous can be defined as feeling or showing suspicion of som eones unfaithfulness in a relationship. Othello feels suspicious of Desdemona’s and Cassio’s relationship because of the lies that Iago tells him. Many people try to tell Othello the truth but he only believes the wordsRead MoreOthello, By William Shakespeare1923 Words   |  8 Pagesdissatisfaction or complication is shown. Firstly in Othello love is presented as ephemeral and transient while atonement love is presented as unrequited and finally in cat on a hot tin roof love is presented as painful and troublesome due to unreciprocated feelings. The tragic plot of Othello hinges on the potential of the villain, Iago, to deceive other characters, above all Roderigo and Othello, through encouraging them to misinterpret what they see. Othello is prone to Iago s ploys seeing that he himselfRead MoreOthello, By William Shakespeare941 Words   |  4 Pageswas Williams Shakespeare’s play Othello which depicts the tragedy of Othello, a Morris Captain. What is different about Shakespeare play is that the tragic hero is the black Othello and the villain a white Iago. Therefore, Shakespeare depiction of Othello as a tragic character and Iago as a villain, challenges Elizabethan’s stereotypes regarding individuals of African descent. Shakespeare challenges the stereotypical â€Å"type –casting of the black man† in Elizabethan society by depicting Othello asRead MoreOthello, By William Shakespeare1152 Words   |  5 Pages‘Othello’ was a tragedy of incomprehension at the deepest level of human dealings as no one in the play came to an understanding of himself or any of the surrounding characters. The play ‘Othello’ by William Shakespeare focused on tragedy through the anguish of the main character ‘Othello’ which lead to the suffering and death of numerous characters including himself. Appearance Vs. Reality challenged human dealings within the play ‘Othello’ as no-one came to see anyone’s true self and no-one seesRead MoreOthello, By William Shakespeare1178 Words   |  5 Pagesprofitable in condition of good and immorality. Othello is presented as good and Iago as evil, but Iago and Othello’s relationship also shares a distrust of their wives. The overall logical argument is based on love, jealousy and betrayal between two lovers that ultimately leads to their separation because of Iago’s evil plan. I am using this article to agree with Berry s view on how Iago separates two lovers just so he can take retaliation on Othello by manipulating everyone to unmasking their trueRead MoreOthello, By William Shakespeare1140 Words   |  5 Pagesâ€Å"Othello† is a play written by William Shakespeare in 1603. In this play, Shakespeare features three major characters: Othello, Iago, and Desdemona. Othello, a black man, and Desdemona, a white venetian secretly eloped in the play. Iago shows racism and prejudice towards their relationship because of their skin colors. In the play, Iago says: â€Å"Even now, now, very now, an old black ram is tupping your white ewe. Arise, arise! Awake the snorting citizens with the bell, or else the devil will make a

Notes- Shareholder Remedies Free Essays

Pages 552-565: Compulsory Liquidation Remedies 1. Introduction * Deficiency of current law: (1) despite introduction of statutory derivative action, formulation is unclear and scope is uncertain (2) focus on single act/transaction rather than whole picture/pattern/period (3) remedies are directed to particular transaction and confined to restraint of conduct, Recovery of property or ordering of financial compensation * Statutory remedies fall into 2 categories a. Compulsory liquidation remedies courts can order winding up of company if: – court is of opinion that it is just and equitable that company be wound up s461(k) – directors acted in affairs of company in own interest, not interest of members a whole, or any other manner that appears to be unfair/unjust to other members s461(e) – affairs of company are being conducted in manner that is oppressive or unfairly prejudicial to or unfairly discriminatory against a member or in manner that is contrary to interests of members as a whole s461(f) – act/omission or proposed act/omission by or on behalf of company or a resolution or proposed resolution of a class or members of the company was or would be oppressed or unfairly prejudicial to, unfairly discriminated against a member(s) or was or would be contrary to interest of members as a whole s461(g) b. We will write a custom essay sample on Notes- Shareholder Remedies or any similar topic only for you Order Now emedies for oppression or injustice: Pt2F. 1 wider range of remedies to oppressed/injustice refer to wk 11 last page 2. The just and equitable ground a. History and broad scope of the remedy * just and equitable that company be wound up s461(k) traced back to English Act of 1848 * History p 553-555 b. Re Tivoli Freehold Ltd [1972] VICSC—applying just and equitable rules to wind up co: (i) just and equitable give court a wide discretion which must be exercised judicially (Baird vHenry Lees 1924) question of fact: all circumstances to be considered (ii) facts rendering it just and equitable to be wound up: more than one category may be applied in relief – determine best fit iii) regard to changing circumstances and developments in relation to company practices including relevant changes in law (iv) just and equitable to be wound up if it engages in acts which are entirely outside what can be fairly regarded as having been within the general intention and common understan ding of member when they become members (v) wound up due to failure (Galbraith v Meito Shipping CO 1947): failure not evidence by discontinuance of business activities- even if for a lengthy time. TEST of failure: ‘business w/in objects of incorporation should have become at least in the practical sense ‘impossible’ (vi) prime source for ascertaining intention and common understanding of members i the company’s memorandum of association which among other things states its object HELD: equitable and just to be wound up. c. Ebrahimi v Westbourne Galleries Ltd [1973] * FACTS: Def via general meeting voted to remove pl from office as director. Pl petitioned to wind up co on just and equitable grounds. * LAW: Where acts show a dissolution of partnership between them, a winding up may be ordered, use of ‘just and equitable’ in partnership act supports this * Rights of members governed by articles of association and have contractual force- court can dispense parties from obligation where they have been excluded from management * Exception: prove that exclusion was not made bona fide in the interest of the company * Elements for just and equitable wind up i. ssociation formed or continued on basis of personal r/ship involving mutual confidence (usually found where pre-existing partnership in turned into a limited company ii. an agreement, or understanding, that all or some of the shareholders shall participate in the conduct of the business iii. Restrictions upon the transfer of members’ i nterest in the company so that if confidence is lost one member is removed from management, he cannot take out his stake and go elsewhere HELD: wind up: exclusion of pl was not for best interest of company as whole Application of quasi-partnership analogy in AUSTRALIA * 3 groups of decisions indicate scope of the clause for subjection legal rights to ‘equitable considerations’ arising from understanding b/wn corporators 1. A. Re Caratti Holdings Ltd: constitution gave its governing director power to acquire shares of other members at nominal value which they were originally issued power against a particular shareholder, although formally valid is sufficient grounds to apply order for wind up under the clause B. Kokotovich Constructions pty ltd v Wallington: winding up order made at the suit of a minority shareholder whose small shareholding was granted on formation of company, under sole proprietor, in recognition of ‘moral partnership’ founded upon a pre-existing intimate business relationship- winding up justified by continuing animosity between parties and risk of further oppression and limited nature of the company’s activities 2. City Meat CO pty Ltd: all company members where members of a single family who’d acquired shares via inheritance court held that majority shareholder ‘consistently ignored the rights, expectations and obligations’ of petitioners’ branch of family- wind up 3. Re Dalkeith Investments Ltd: shares in co divided equally b/wn former spouses and their daughter company was a ‘partnership in corporate form’= wind up 3. Directors acting in their own interest * s461(e) permits making of winding up order where directors have acted in affairs of company in their own interest rather than interest of company as a whole, or in a way that was unfair or unjust to other members * OBJ TEST: whether directors have acted in own interest etc or otherwise unfairly/unjustly * 461(e) compliments 461(f) and (g) a. Re Cumberlands Holding Ltd 1976 1. directors’ not limit to whole board act unanimously, ONLY met where shown that the effective majority has acted in it s own interest or in the interest of one or more of those board members or even where on directors by some means caused his will to be carried into effect by board with result of personal interest being preferred 2. ‘directors’ same application in (e) 3. ‘affairs of the company’ wide interpretation, not limited to business/trade but encompass capital structure, dividend policy, voting rights, consideration of takeover offers 4. ‘own interest’ acted in interest of another company of which they are also directors/shareholders 5. ‘interest of members as a hole’: debate over interests of majority and minority directors preferred interest over that of significant section of members not apply preferred interest over one or more or perhaps some significant section of the members applies 6. appears’ doesn’t carry much weight 7. ‘unjust or unfair’ discussed elsewhere b. Re Weedmans Ltd [1974] * The directors, othe r than the independents, failed to observe the requisite standard of commercial morality * Effect of failure: reacted unfairly and unjustly against other members * They could have had the allotment set aside, but didn’t ask for that feature so in absence of a case for relief under Pt2F. 1 there is no other remedy before the justice other than to wind up. Pages 122-130: Insolvency * Winding up * Voluntary administration * Receivership * Creditor’s scheme or arrangement (loan default) 1. Voluntary administration * Pt5. A: provides an inexpensive procedure capable of being implemented swiftly and flexibly and offering alternative options for creditors for dealing with financially trouble company * Outcomes available: a. co will resume operation w/ deferred/reduced debt burden under deed of company arrangement approved by creditors b. secured creditor will exercise right to appoint receiver to obtain repayment of its debts by disposal of company assets and who will effecti vely displace the administrator while doing so c. Creditors will vote to put company into liquidation * Voluntary administration is usually initiated by company itself where directors resolve that: a. In their opinion the company is insolvent or likely to become insolvent at some future time AND b. nd administrator of the company should be appointed s435A * While under administration, administrator has control of company’s property and business s437A * Powers of other corporate officer (i. e. directors) are suspended and may not be exercised except by written approval of administrator s437C(1) * Company officers are not removed from their offices by appointment of administrator s437C(2) * Administrator must be a registered liquidator who is independent of that company ss448B 448C * C company is solvent ONLY IF able to pay all its debts as and when they become due and payable s95A(1) * Otherwise it is insolvent s95A(2)- test . :. ook at cash flow not balance b/wn assets and li abilities * If director of company in financial difficulties allows it to continue to trade and incur debts while insolvent, they may be personally liable for losses sustained by creditors ss588G s588FA * Voluntary administration offers directors safe harbour from future insolvent trading liability but with loss of control of company affairs, property and operations to administrator s437A-D * Administrator may be appointed by company s436B or by secured creditor who is entitled to enforce a charge over whole or substantially the whole of the company’s property s436C * Administrator to notify secured creditor of their appointment as soon as practical the next business day s2405A(3) * w/in 13 business days of administrators appointment, a substantial charge may enforce its charge, usually by appointment of receiver or other agent s441A * if substantial charge opts to enforce charge by virtue of higher power than administrator may supplant the administration s442D(1) * IF the su bstantial charge must enforce charge in relation to all property of company subject of it and does not have the option of appointing receiver to some small part only of the company’s property, if they wish to over override power of administrator s441A(1)(b) ‘all or nothing’ (Harmer report) * If no substantial chargee or opt not to enfore charge, there is a general moratorium upon action/proceedings against company and its property by creditors and owners or lessors of property used by company ss440A-D and F * Moratorium provides a period for investigation and collective assessment of option w/out scramble for individual recover.. expectation for proceedings to commence before the administration’s commencement or in espect of perishable property ss441F-Gs * During admin there us a stay of enforcement of guarantees given by directors or their relative of a libality of their company without the leave of the court s440J * As soon as practice admin’or mu st investigate the company’s business, property and financial circumstances s438A * w/in 5 business days appoint committee of creditors to consult with s436EF * at this first meeting, creditors may also replace the administrator with person of own choosing s436E(4) * w/in 21 days of appointment, admin’or must convene meeting to decide future of company s439A (28days for Christmas and Easter periods) * with the notice ofthe meeting, admin’ore muyst report to the creditors about company’s business, property and financial circumstances s439(4)(a) * at the meeting creditors may resolve: company execute deed of company arrangement specified in resolution, administration should end and company return to control of its directors company be wound up s439C * admin’or report must include statement of opinion and if deed of company arrangement is propose must include report * resolution is passed at meeting of creditors it is decided on the voice unless deman d a poll reg5. 6. 9 * deed of company arrangement might treat groups of creditors differently from order of application of assets under winding up, likely to prompt an application for its termination by court s445D * deed of company arrangement must preserve the priority available to employee creditors in a winding up unless employees agree to waive their priority – court may approve alteration of priorities if deed ensures same/better outcome for employee creditors result than from a wind up 444DA * if creditor accept deed then admin’or draws up deed for execution by co and deed admin’or within 21 days of resolution s444A-444B * voluntary admin end once company become subject to deed of company arrangements s435C(1)(b), (2)(a) * creditors right to indemnity and unaffected where debt is released by acceptance of terms of deed of co arrangement s444H * deed binds all unsecured and secured creditor, owners, lessors of prop used by co who voted for deed, the compan y, its officers, shareholders s444D, G * court may order that secured creditors etc who voted against the deed are nonetheless bound by it wgere enforcement of their rights would have material adverse effect on achievement of deed’s purpose and their interest will be adequately protected s444D(2), (3) 444F * court may declare deed void or validate it despite contravention Pt5. 3A, s445G * Pt 6D. 2 obliged disclosure obligations do not apply to equity for debt swap * Admin’or’s statement must indicate statement is not a prospectus . :. contain less info than prospectus s708(17A) * Court may alter times, the way in which deed operated in relation to a particular co s447A(1) where provisions are being abused the company is solvent s447A(2) * Order wind up power to supervise co under administrator or under deed of co administration s447E Receivership * Securities given by companies to lenders commonly grant the lender right when a defined act of default occurs to ap point a person to take possession and control either of a particular asset or group or assets or whole property. * Court may appoint receiver to protect particular property or funds of the company under s1323(1)(h) * ‘controller’ refers to a receiver, receiver and manager, mortagagee in possession or its agent s9 * Where receiver is appointed by court, directors’ powers over property are suspended and revive only upon termination of receivership Winding up a. Appointing of liquidator and its consequence winding up process leads to liquidation of co and termination of registration and existence – made by court order or voluntary s491(1) by members – voluntary wind up= unavailable where insolvent – requirement of resolution at separate meetings of members and creditors s491 497; creditors will appoint the liquidator and control the liquidator’s conduct – if 2nd meeting under voluntary admin and resolve to wind up.. moves to credit ors voluntary winding up procedure s446A * Etc p 128 b. Order of application of company assets p128 – after the liquidator has realised the assets of the company, the funds are applied to discharing the claims of creditors – rule: ‘all debt and claims in winding up rank equally and if the property of the company is nsufficient to meet them in full, the must be paid proportionally s555 * Priority of debt and repayments where property available for repayment of creditors is insufficient for certain unsecured loans s561 * Unsecured claims are given priority in that they must be paid sequentially s556, 558 (i. e. liquidation expenses, wages, superannuation etc. * W/in each debt of each class ‘all debts are equal’ rule applies s559 c. Recovering property and compensation for benefit of creditors p129 * Pt 5. 7B structure for recovery of property or compensation for benefit of credit of an insolvent company — complemented by Pt5. 8A in relation to a greements/transaction to avoid payment of employee entitlement * Pt5. B s588FE : avoidable transactions where entered into w/in specific time of winding up * S88FF: if voidable transaction – liquidator must seek court order concerning those transactions and orders releasing the company from debt and orders varying the terms of agreement or declaring them void/unenforceable * p129 d. Schemes of arrangement: used by company facing the prospect of insolvency to restructure its debts, typically through compromise of creditors’ claim// initiated by court order that meeting of creditors be convened for approval of explanatory statement to be sent with notice of meeting s411, 412 * Compromise must be approved by court after application to it s411(4) How to cite Notes- Shareholder Remedies, Essay examples

Competitive Strategies of Pizza Cub-Free-Samples for Students

Question: Discuss about the Competitive Strategies being invoved by Pizza Cub in their Business Operation. Answer: Introduction In the current business scenario, contemporary business organizations are gaining their competitive advantages by operating in various diversified sectors. Among all the potential business sectors, food and beverage sector is one of the most potential sectors. This is due to the reason that, food and beverage sectors cover a huge area of diverse food culture around the world (Davis et al. 2013). Moreover, in the present era of globalization, people around the world are having the access of different food culture, which is being effectively tapped by different business organizations operating in this sector (Govil Rashmi, 2013). However, the current business scenario is much competitive than it was a decade ago. Thus, business organizations have to gain competitiveness in the market in order to stay ahead in the competition. Pizza club is one of the leading organizations offering diverse range of pizza in New Zealand. They are comparatively new in this sector compared to their global competitors. However, with their diverse product portfolio catering to varied tastes of the customers helped them to target and attracts the customers effectively (Fernhaber Patel, 2012). However, in the recent times, they are facing challenges in maintaining their operational facilities across New Zealand. Thus, they are in the need of an effective competitive strategy in order to stay ahead in the competition and to enhance their business potential. This report will discuss about the competitive strategies being involved by Pizza club in their business operation. Different models including Porter generic strategies and SWOT will be discussed in this report in order to evaluate the competitiveness of them. Accordingly, recommendations will be provided, which will in turn help the organization to enhance their operational effectiveness. Internal analysis The internal analysis of pizza club will be done in order to gain an understanding of the competitive strategies being followed by them (Tanwar, 2013). Porter generic strategic model will be used in order to analyze the strategies of pizza club. Porter generic strategies Differentiation strategy This model states about three competitive strategies namely focus, cost leadership and differentiation. According to this model, involving these three strategies will help the business organizations in gaining competitive advantages in the market. The first dimension states that, initiation of the differentiation strategy will help the business organizations in offering distinctive and unique products in the market, which will help them in staying ahead in the competition (Banker, Mashruwala Tripathy, 2014). In the case of pizza club, the basic products that they are offering are same as their competitors. However, they have initiated the differentiation strategy in terms of their service delivery and product variation. According to the official website of pizza club, they are offering vast range of pizzas ranging from vegetables, chicken, meat and seafood. Moreover, differentiation is being initiated by them in terms of their service such store ambience, home delivery in less time and more area coverage. Thus, offerings of more flavor and variants are helping them to provide their customers unique experience among the competitors in the market. Cost leadership The next dimension is having the cost leadership in the market. According to this strategy, business organizations having cost leadership in the market will enable them to offer their products to their customers in lower prices. Thus, the more affordable will be the cost of the products, the more market area they will be cover with having more number of target customers (Valipour, Birjandi Honarbakhsh, 2012). In the case of pizza club, they have initiated the process of cost leadership by sourcing their raw materials locally. Local sourcing of the raw materials helped them in reducing the cost involved in producing the end products. Eventually it helped them to offer their products in competitive process, which enhances their competitiveness in the market. Moreover, on the other hand, the reduction in the cost of production will increase the profitability in their daily operation. Thus, initiation of the cost leadership is helping pizza club in gaining competitiveness in the market. Focus Focus strategy is very much beneficial for the beneficial and effective for the contemporary business organizations such as pizza club. This is due to the reason that, majority of the contemporary business organizations has their own target market and according to the taste and preference pattern of the target customers, they offer their products in the market. In the case of pizza club, they are not offering niche products in the market and thus they do not have any niche marketing strategies (Wilson et al., 2012). However, due to the fact that they are catering to the customers of New Zealand, thus their product portfolio is being designed and offered accordingly. The flavor and variants of pizzas and other food products are being offered according to the local food culture and taste. This strategy helps them in effectively meeting the requirement of the local customers, which in turn are the target customers for pizza club. Effectiveness of competitiveness of pizza club Thus, from the above analysis of the competitive strategies being involved by pizza club, it is being seen that, they are involving all the three generic strategies in their business operation. Moreover, it is also been seen that, initiation of the above discussed strategies are helping them in catering their target market effectively along with offering the products at lower prices (Chakrabarti Mitchell, 2013). However, there still some challenges and future threats that may be faced by them in their business operation. Thus, SWOT analysis will be involved in the following sections in order to determine the challenges and opportunities of pizza club. SWOT analysis Strengths One of the key strengths being identified is the brand value gained by pizza club in the short span of their operation. This is due to the reason that, the service ambience, products variants and added facilities have helped them to target their customer more effectively (Wang Tzeng, 2012). This in turn helped them to gain positive word of mouth in the market. This positive brand value will be helpful for them to further penetrate in the existing market and to enter in the new market. As given in the official website of pizza club, they are having huge variety of products to be offered to their customers ranging for the vegetarian and non vegetarian customers (Chen Cui, 2013). Thus, they are being effective in targeting in different taste and preference pattern of the customers. Sourcing of raw materials from the local suppliers is helping them in reducing the cost of sourcing raw material along with having the access to the fresh raw materials. Thus, reduction in the cost of production enables them to offer their product in more competitive prices (Ben-Daya, Asad Seliaman, 2013). This is helping them in catering and reaching out to more number of customers. Weaknesses One of the key weaknesses for pizza club being identified is the lower brand value compared to the global brands. This is due to the reason that, pizza club is being originated just a few years ago and gradually they are developing in the market. However, on the other hand, the global brands in this sector are having huge brand value, which further helps them to attract more customers. Thus, in the current competitive scenario in this sector, pizza club is facing difficulty in competing with their global competitors. Pizza club is having their market coverage only around the major cities in New Zealand. On the other hand, their global competitors are having more market penetration with having global brand profile (Ross, 2013). Thus, it is difficult for pizza club to cater and reach out to vast number of customers compared to their competitors. Limited market coverage is also limiting their business potentiality in the market. In addition, having no global brand value is refraining them to effectively penetrate in the existing market as well as in the new market. As discussed earlier, one of the key competitive strategies being involved by pizza club is the lower priced products. Thus, due to the initiation of the lower price of their product portfolio, the profit percentage for them is lower compared to their competitors. This is creating challenges for them in investing further to expand their market coverage. Opportunities Currently, pizza club is operating in any foreign countries however; entering in the global market will provide huge opportunities for them. This is due to the reason that, entering in the global market will help them to attract more number of customers along with enhancement in the brand value. Currently, they are catering to different flavor and variants of pizza for their existing customers (Chernev, 2012). However, with the increase in more flavor and variants, they will be able to cater and reach out to more number of customers by meeting diversified requirements. Thus, the size of the target market will get increased. Another key opportunity for them being identified is the diversification policy. According to the concept of diversification, pizza club can also enter in related sectors to their existing business line (Bowen, Baker Powell, 2015). For instance, pizza club is currently offering variants of pizzas for their customers. However, initiation of different product line such as different other snacks items will help them to increase the diversity in the target customer base. In addition, it will also help them to reduce the business risk being associated with single product line. Threats Food and beverage sector is facing rapid influx of new entrants both in the market of New Zealand as well as in the global scenario. Thus, threat of new entrants is increasing rapidly for pizza club (Porter Heppelmann, 2014). Thus, with more increase in the competition, the business potentiality will gradually decrease for them. Taste and preference pattern of the customers is one of the key factors being considered to gauge the potentiality in this sector. However, in the recent time, the taste and preference pattern of the customers are changing rapidly and this is causing threat for the future growth of pizza club. This is due to the reason that, it will be difficult for pizza club to frequently change their product offerings according to the change in the taste pattern of the customers. Global customer awareness is increasing regarding the ill effect of the fast food around the world (Servaes Tamayo, 2013). Thus, being operating in the fast food sector, pizza club will face the challenge to attract new customers. Moreover, this awareness of the customers is rapidly increasing, which will have negative impact on the business potential of pizza club. External analysis Apart from the internal analysis of pizza club, external analysis will also be done in the following sections. PESTLE analysis will be used in order to evaluate the external factors being faced by them. Political environment Political environment in New Zealand is stable and business friendly due to the change in the government policies according to the change in the business scenario. Moreover, the political regime in New Zealand is also favorable for the newly incorporated organizations such as pizza club. They are also availing the financial benefits due to the sourcing of locally produced raw materials. Thus, the political environment in New Zealand is favorable for their business (Kelsey, 2015). However, rapid change in the political scenario will have negative impact on their business. This is due to the reason that, change in the political scenario may also change the regulations in the country. Economic environment New Zealand is a developed country and thus the average purchasing power of the customers is high and favorable for pizza club. Moreover, with having lower rate of unemployment in New Zealand, pizza club is having good market opportunity. However, with the increase in the inflow of the foreign direct investment in the country, the competition is increasing with the increase in the global competitors in the market (Alfaro Charlton, 2013). In addition, challenges such as economic rescission may also be faced by them, which will reduce the business potential of pizza club. Social environment The brand image and value that is being gained by pizza club is helping them in attracting more customers in their existing market. However, the recent development in the market of New Zealand regarding the rising awareness among the customers about the negative impact of the fast food is posing challenges in the market growth of pizza club (Carter et al., 2012). Though, the current business scenario for them in New Zealand is huge due to the high level of fast food consumption of fast food of the customers. Technological environment Technology is rapidly evolving in the food and beverage sector and thus it is important for pizza club to cope up with the change. However, one issue that they are facing is the rapid inflow of the updated technology in this sector (Bigliardi Galati, 2013). This is due to the reason that, small and new entrants in the market such as pizza club will not have capital to cope with the rapid change in technology. Thus, their global competitors are having more updated technologies compared to them, which further attracts the customers. Legal environment There are various legislations and regulations regarding the food safety and standard. Thus, it is important for pizza club adhere to these regulations. In addition, it is also important to train the employees in maintaining the food safety and standards. Environmental factors In the current scenario, customers are more conscious about the environment. Thus, it is important for pizza club to initiate green strategies in order to attract their customers (Toniolo et al., 2013). However, their global competitors are having more effective green strategies such as recycling the packages. However, it will be difficult for pizza club to initiate due to the involvement of huge capital. Conclusion Thus, from the above discussion, it can be concluded that, pizza club is having various competitive advantages in the market such as local sourcing and product variants. However, there are various issues being identified, which are creating barrier in effectively competing in the market. One of the key issues being identified is the lack of capital. This is due to the reason that, pizza club is a new entrant and thus they are not having the access of huge capital. In addition, another issue that they are facing is the limited market coverage along with lack of brand image compared to its global competitors. Recommendations Pizza club should opt for crowd funding in order to increase the access of more capital. Initiation of the crowd funding will help them to gather more fund from the market easily. This will help them to invest in innovative ideas, which will further help them to enhance their competitive advantages. Another recommended step will be the entering in the global market. Currently, pizza club is operating in the market of New Zealand, which is limiting their market potentiality. 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